News and Events

A Father's Place: Recipient for Public Service Campaign

JNovember 14, 2008   |   Back to News and Events

Each year, the American Advertising Foundation Coastal Carolinas designs a multimedia campaign for  local or regional non-profit organizations to create awareness of the organization’s purposes and goals for community enrichment and philanthropic involvement. The multimedia campaign is comprised of design and advertising for TV, print, radio, billboard and marketing collateral. Local media venues sponsor the campaign through their donations of advertising space or production. This year’s recipient winner is A Father's Place.

A Father’s Place serves the fathers and families of Horry County. A Father’s Place provides comprehensive assessment and intervention services for low-income non-custodial  fathers between the ages of 18 and 35 who are currently not closely engaged with their children. These fathers  have a high rate of underemployment/unemployment, spotty job histories, low educational levels, physical and  mental health challenges and are often disengaged from society. Core services include fathering classes, education assistance, employment readiness training and referrals, weekly support groups and intergenerational  mentoring as well as family advocacy and resource management. There is a strong focus on the need for fathers to pay child support in a timely manner.

The specific challenge addressed by A Father’s Place is father absence and the negative effects it has on children. This project will benefit the lives of at-risk children  and strengthen community by increasing the number of non-custodial fathers who are actively engaged in the spiritual, emotional and material support of their children. 

For more information, visit the American Advertising Federation - Coastal Carolinas.