Skip Navigation


January 29, 2015

Dove joins Toyota in putting a positive focus on Dads during Super Bowl

We already showed you one of the Toyota spots that will air during the Super Bowl, showing the importance of fatherhood in the lives of present and former NFL players.

Well, Toyota is not alone...

NBC's Craig Melvin, the Columbia native and former WIS anchor, reports on a related effort by Dove, which will also air during the Super Bowl.

This is wonderful. Too seldom, TV portrays Dads as losers or worse. Now, we have two major corporations using their resources to show us just how important fathers are in their children's lives.

This is a big win for America, no matter who comes out on top in the Big Game.

The Dove ad is above, and the Craig Melvin report on both ad campaigns is below.


Visit for breaking news, world news, and news about the economy